Friday 7 February 2014

Logomania

A big Spring / Summer 2014 trend that you can't have failed to notice is, as I've named it, Logomania. It's no surprise that logo's are back, and are effortlessly cool this season. If your a 90's kid like me you might remember owning something similar growing up. Designers such as Kenzo, Alexander Wang, DKNY and Louis Vuitton all showed elements of it in their collections. Kenzo choosing to match its slogans with digital prints and different fonts. Alexander Wang chose to use a universally known statement slogan on his sweatshirts. DKNY made their brand name into an all over statement logo, a definite in your face print! Louis Vuitton made just as big a statement as DKNY by putting their name on a sheer body, way to brand someone!


The best Logomania collection that I've seen for Spring / Summer 2014 was that of the designer Ashish, three outfits from the collection can be seen below. With a clear branding message this was a very wearable and edgy collection. Mixing casual t shirts in cotton and jersey with sequinned sleeves or mix matched print, definitely an overall statement maker!

Of course there are a lot of logomania items out there for you to make all kinds of statements this season. Here are a few good ones I've found . . .
Click here to see prices for each item
It doesn't matter how bold a statement your logo's make just rock them with confidence!
So what you waiting for? Go brand yourself!

x

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